Google Ads & landing page audit · 30 min, no charge
You are already paying for the clicks. The page they land on decides whether any of them turn into paying customers. In thirty minutes I open your Google Ads account and your landing page side by side and show you exactly where the money stops.
Show me where I’m losing moneyPick a time below. Nothing to pay, nothing to sign.
Before we even speak
None of these show up as a problem in your dashboard. That's exactly why they survive.
Broad match picks up searches you would never choose to bid on. Most accounts have a handful of search terms quietly eating a real share of the budget every single month, and nobody has looked at that report in a year.
Phone number buried, form below the fold, no click-to-call on a phone. Across all industries the median landing page converts at 2.35%. The top home services pages hit 18.7%. Same traffic, same spend, eight times the jobs.
Double-counted form fires, calls that never get attributed, Google optimizing toward the wrong action. If the numbers in your dashboard are wrong, every decision made on top of them is wrong too, including the ones your agency is proud of.
The leak underneath the other three
It only knows what you told it to count. Tell it to count form fills and it will go hunt down more form fills.
The price shoppers. The wrong side of the county. The ones who never pick up when you call them back. Whether they booked, whether they paid, whether they were even worth the drive: it never sees any of it.
So every week it gets better at finding you the cheapest lead instead of the customer who writes a check. You feel it as a busy phone and a flat bank account.
Google sees this perfectly. It's the only part it's certain about.
TrackedStill fine, assuming the tag fires and consent didn't silently block it.
TrackedPlenty of your best prospects skip the form and just call you. Without call tracking on the number, that click gets recorded as a bounce and the keyword that brought in your best job looks like a loser.
Usually lostHalf the form fills are tire kickers, wrong service area, or spam. Google counts all of them the same and keeps buying more of whatever produced them.
Usually lostThis is the only step that pays your bills, and on most accounts it never travels back to the platform that caused it.
Almost never sentBroken tracking is reported to waste around 23% of budget, and Smart Bidding degrades badly once it misses 20 to 40% of conversions. A 5 to 15% call discrepancy is normal. Much past that and the account is being steered by bad data.
What fixing it looks like
None of this is exotic. It is the plumbing most accounts never had installed.
The number on your page changes per visitor, so every call is tied to the exact search that produced it instead of guessed at.
Then each call gets recorded, written up, and marked for what it really was: a booked job, someone outside your service area, an existing customer, or spam. Google stops learning from how many times the phone rang and starts learning from the calls that turned into work.
Ads, analytics, the forms and the CRM stitched to the same identifiers so the same lead isn't counted three times in three tools, or missed by all of them.
When the job actually closes, that value goes back into Google so bidding chases money rather than form submissions. Reported average improvement in cost per acquisition when advertisers do this is 15 to 25%.
Once the machine can tell a booked job from a curious click, it stops buying the second one. Same budget, different instructions.
Rough math
Across 347 audited Google Ads accounts the average waste on fixable issues was 34% of budget, and that lines up with the 20–40% range reported elsewhere. Move the slider to your monthly spend.
That number is an average from published research, not a look at your account. It could be high for you. It could be low. Thirty minutes on a screen share tells you which.
No slides, no discovery call
You share your screen, or I share mine. I've already pulled the ads you're running live from Google’s own Ads Transparency Center before we start, so we skip the part where you explain your account to me.
Every ad Google is currently serving for you, pulled ahead of time. We start from evidence instead of from me asking you to describe your own account.
What you actually paid for last month. This is the part that tends to go quiet on the other end of the call.
The way the customer sees it after they click. Load time, fold, click-to-call, and whether the page says the same thing the ad promised.
What I think you're wasting a month, how I got to it, and the three things I'd change first. In priority order.
If I have not pointed out at least three specific, fixable problems on our call by minute ten, I will say so out loud and give you the other twenty minutes back. No deck, no proposal, no follow up sequence. I'd rather lose the half hour than talk you into work you don't need.
What you keep afterwards
Every leak from the call, written up and sent within two business days. The audit answers three questions: what is happening, why it's happening, and what to do next. It's yours whether you hire me, hand it to your current agency, or do nothing at all with it.
Who you actually get
Fifteen years in marketing, more than $50 million in ad spend managed. I do the media buying, the landing pages, the conversion work and the tracking underneath all of it. Before I went out on my own I was Director of Digital Strategy at Simple Media in Dallas.
A lot of my work is the call an agency makes when something is already broken. I've been brought inside Simple Media, Mad Fish Digital, White Unicorn and Done&Co to fix accounts and pages that weren't working.
Along the way I've handled the ads, the pages and the tracking for PlayStation, Circle K, Allstate, AARP, Terminix, Elanco, Ideal Image and Salata. Some directly, some through those agencies.
That mix is the whole point. Most agencies give you a media buyer who can't touch your page, or a designer who has never opened a search terms report. I do both, so I can usually tell you inside ten minutes whether your problem is the traffic or the page.
I run the call. I write the audit. If you hire me, I'm the person in your account every week. Nobody gets handed off.
30 minutes · no charge · no slide deck
The booking form asks a few short questions. They aren't qualifying hoops, they are so I can find your account and have your live ads pulled up before we start. No newsletter, no drip sequence.
The calendar didn't load. Email me at tony@customerconvert.pro and I'll send you my next three openings.
Thirty minutes, on your screen or mine. Your audit follows within two business days either way.
What happens at minute thirty-one
Now at least you know the number and can decide it's not worth your attention this quarter. That's a real answer.
The audit lists every change in priority order, with enough detail that you or your current agency can run with it without me. Most of the fastest wins take an afternoon.
If the numbers make sense and you would rather not spend your afternoons inside Google Ads, we talk about what that looks like. Only if the other two are worse options.
If you want it fixed, not just found
The audit covers Google Ads and your landing page, because that's where money leaks fastest. This is the rest of it.
None of this is what the thirty minutes is for. Book the audit first and decide afterwards.
Partly, yes. I'm a one-person agency and I'd like your business. I'm also going to spend most of the thirty minutes showing you things you can fix without me, because that's the only version of this that's worth your time. If you take the list and do it yourself, that's a fine outcome.
Because thirty minutes is enough to find the money, and anything longer turns into a pitch.
I do the digging before we get on, so the call is spent showing you what I found instead of asking you to explain your own business back to me. Anything that needs more room goes into the written audit, which you can read at your own pace and forward to whoever else needs to see it.
Then bring them. Seriously. A good agency will welcome a second set of eyes and address every line on the page. If they get defensive about a one-page audit, you just learned something worth more than the audit.
One thing: view-only access to your Google Ads account. I can't work around it, because the money is leaking in places nobody can see from the outside.
View-only means exactly that. You never share a password, I can't change a setting or spend a dollar of your budget, and you can cut the access off the second the call ends. It takes about a minute and I send you the click-by-click steps when you book.
Your landing page I can pull apart without anything from you at all.
Step 2 of 2
Thirty minutes. I'll have your live ads pulled before we start.
You are on the list. I'll reply personally with my next three openings, and your audit either way.
Booking is the only way to reach me. I don't run a phone queue, so nothing gets lost and nobody chases you.
Cannot find a time? Close this and I'll send the audit instead. Your spot on my list is already saved.
